KNOWLEDGE & INSIGHTS
Insights
Blog posts about SEO, websites and AI. I explain how Google and AI tools work, and what you can apply to your own site.
Build a website yourself or have one made? Why good design works on a psychological level, how to turn visitors into clients, and which options you have.
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What SEO is and how it works in 2026: search engine optimization explained with examples from my own work.
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Utility marketing is about helping instead of broadcasting. Why tools, calculators and product finders work better than ads, and how to get started as a business owner.
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AI tools promise complete websites in minutes. What works, what doesn't and what to watch out for, from someone who builds with them every day.
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Interactive tools on your website turn visitors into leads. What a tool like that costs, how it gets built and where to start.
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Google crawls a maximum of 2MB of HTML per page. What that means for your website, and how to check whether you're within the limit.
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Free website check
Enter your web address and you get a score on five areas, from SEO to speed, with what can be improved in each one.
CHECK YOUR WEBSITE5.0on Google, 12 reviews
What clients say
“From Roy you can expect rock-solid copy. His writing is sharp and smooth, with a healthy dose of humor.”
Stéfanie Bril
“A real win-win. Their structured approach, personal touch and enthusiasm make us happy to keep working together.”
Tijmen Teunissen
Takeoff
“After several years of working together, finally a review on Google. Roy works effectively, is highly innovative (with AI) and helps on many fronts: visibility, tools, websites and other smart online projects!”
Anne Rademaker
Empact
Reviews translated from Dutch.
CONTACT
Help with your own site
Want something from an article done on your own site, or is your question still unanswered? Send me a message. A first conversation comes with no obligation.