KNOWLEDGE & INSIGHTS
Insights
Blog posts about SEO, websites and AI. I explain how Google and AI tools work, and what you can apply to your own site.

How do you get found in Google as a dentist? Practical SEO tips on your Google Business Profile, reviews and website tools that win patients over.
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For the first time, Google has rolled out a separate core update for Discover. What changes, and how to adjust your content strategy.
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Can you use your website without a mouse? What WCAG is, how 2.0, 2.1 and 2.2 differ, and what your website needs to be able to do.
READ ARTICLEWordPress too slow or too limited? Why big brands like Nike and Netflix use Next.js, and how I move your site over.
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An SEO strategy decides where your time and budget in Google go. How to choose your keywords, build rankings step by step and measure what it brings in.
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If your site loads in six seconds and your competitor's loads in two, they have a head start in Google, however green your Yoast dots are. How to make WordPress faster.
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Free website check
Enter your web address and you get a score on five areas, from SEO to speed, with what can be improved in each one.
CHECK YOUR WEBSITE5.0on Google, 12 reviews
What clients say
“From Roy you can expect rock-solid copy. His writing is sharp and smooth, with a healthy dose of humor.”
Stéfanie Bril
“A real win-win. Their structured approach, personal touch and enthusiasm make us happy to keep working together.”
Tijmen Teunissen
Takeoff
“After several years of working together, finally a review on Google. Roy works effectively, is highly innovative (with AI) and helps on many fronts: visibility, tools, websites and other smart online projects!”
Anne Rademaker
Empact
Reviews translated from Dutch.
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