Hair salon website design for your salon
Someone looking for a new hairdresser types ‘kapper’ (hairdresser) plus the town into Google, then checks your photos, your prices and whether they can book online right away on their phone. That is what I build your website around.
Where new appointments come from
How many new clients your site brings in depends on two things: how many people find your salon online, and how many of them then book an appointment. That second part is called conversion.
You need both. If you rank at the top of Google with a site that loads slowly or where the booking button is hard to find, someone simply clicks through to the salon below you.
Your site also decides which clients come in. If it inspires trust, it attracts clients who come back for their regular cut and color.
The math
What your hairdresser site must do
For a hair salon, six things decide whether someone books. They come standard in the site I build for you, and per kind of salon only the emphasis shifts.
Book an appointment online
Booking becomes the easiest button on your site: your client picks a day and time and fills in their name and number. The fewer steps that takes, the fewer people drop off halfway.
Your price list online
When your prices per treatment are on the site, nobody has to call to ask what a haircut or a color costs.
Photos of your work and your salon
Photos of your own cuts, your color work and your salon show a new client what to expect. If you post your work on Instagram, your site gets a button to your profile.
Reviews from your clients
Anyone trying a new hairdresser first looks at what other clients thought of them. That is why your reviews sit on the site next to your prices and the booking button.
Found for hairdresser plus your town
You usually pick a hairdresser close to home. That is why I set up your site and your Google profile for the search ‘kapper’ (hairdresser) plus your town.
WhatsApp button and opening hours
Not everyone books ahead. For the quick question, your site gets a WhatsApp button, and anyone who drops in without an appointment sees your opening hours right away.
Barbershop, salon or mobile hairdresser
The site gets a gallery of fades, beards and line-ups, big on the screen, so someone on their phone sees right away what you can do.
Your price list sits on the site per treatment, with your team in view. Anyone looking for a regular hairdresser sees right away who works in your salon.
If you drive out to your clients, your service area is on the site, with a call button for anyone who would rather talk it through.
Online booking, connected to what you already use
Someone wants to make an appointment on the couch in the evening, long after your salon has closed. If they can do that online, the appointment lands in your calendar right away. If they have to call the next day, in the middle of your busiest hour, they will probably put it off.
If you already work with a booking system, I build the booking button straight into your site, connected to the system you already run: Salonized, Treatwell, 1Kapper, Salonhub or Salonnare (salon booking systems used in the Netherlands). If you have nothing yet, I can add an appointment module of your own to your site, with no monthly subscription and no commission per booking.
Either way, your client books on your own site.
Example of the booking button on a phone.
Your prices per treatment on the site
Before someone picks a hairdresser, they want to know what it costs. ‘Prijslijst kapper’ (price list hairdresser) and ‘kapper prijzen’ (hairdresser prices) get searched a lot, and that searcher would rather land on a page that simply shows it. If your prices are not there, someone has to call first, and plenty of people will not.
That is why I put your prices per treatment on your site. Anyone who books then already knows what they will pay.
Example of a price list on your site.
Clients search for hairdresser plus their town
A new client usually starts on Google and types something like ‘kapper in de buurt’ (hairdresser nearby) or ‘kapsalon’ (hair salon) plus the town name. Above the regular results there is then often a small map with three salons, with stars and opening hours. If you are not among them, that searcher can easily overlook you, however sharp your site is.
That is what I focus on: a tidy Google Business Profile connected to your site, opening hours that are the same everywhere, reviews that visibly count and separate pages per town if you serve several neighborhoods. People also ask an AI like ChatGPT which hairdresser nearby is good. That is why I set up your details so that Google and ChatGPT can both read well what you do and where you are.
I build websites from Middelburg, in Zeeland, so if your salon is in Zeeland, I am close by. If you want to know what it takes to get found in your own town, read how local SEO works. You see the same search behavior with websites for restaurants and cafés, where people search for ‘eten in de buurt’ (food nearby).
HOW VIZIBLY SYSTEM WORKSAfter delivery, the site is yours
Many hairdresser sites run on a low entry price with a mandatory monthly subscription on the builder’s platform. Handy, until you cancel: then you often lose your whole site, because it was never in your name.
I do it the other way around: I deliver your site one-off as custom work, and after that it is entirely yours, with no license and no mandatory hosting. If you switch to another provider later, I hand everything over complete and tidy. If you would rather hand off maintenance, that is possible from €50 a month, with the first month free.
Subscription on a platform
- The site is in the builder’s name
- The monthly fee keeps running
- If you cancel, you lose your site
A site from Vizibly
- One-off custom work, yours afterward
- No mandatory hosting or license
- If you switch, I hand everything over neatly
Measuring and adjusting every month
After launch, a lot changes around your salon. People search a little differently, a new hairdresser opens in your town, or the order in the map at the top of Google shifts.
That is what my own Vizibly System is for. If you choose it, the system measures every month what clients and search engines do on your site and where appointments slip away, and I improve the site based on what comes out. It goes on like that, round after round, and in your dashboard you see what has changed.
SEE VIZIBLY SYSTEM
Measured on my own sites
Koffienoob
105 → 2,883
clicks per month, from January to August 2026
Koffienoob
93,535
impressions in Google, August 2026
Both measured in Search Console, not estimates.
Two sites I have delivered
There is no hair salon among them yet, so I show what is there. Both come from another trade, and both are built on the two points that matter for you too: fast on the phone, and one clear button to the next step.
What I take care of for your hair salon website
With many web agencies you write the copy yourself and pay for the design separately. With me, your brand, the design, the copy, the imagery and the technology of your salon site are all in the price as standard. Vizibly is a one-person business, so you deal with one person, even after launch.
Your brand
I start with who your clients are and why they choose you. From that follow your tone, your colors and your typefaces.
Tech and ownership
Your domain is in your name and you can always take the code with you. Once the build is paid, the site is yours.
Design
You get your own clean design that fits your brand, built to the accessibility guidelines.
Copy
You supply the facts, I write pages that match what your clients search for in Google.
Imagery
Photos of your work you supply yourself. If you do not have them yet, I start with professional AI imagery at no extra cost.
Findability
I build your site so that Google and AI tools can read it well. If you already have a site, I redirect your old addresses.
Also included
- A contact form with a spam filter that works. At delivery I test it with a real submission, and you get that proof from me.
- I set up Google Analytics and Search Console on accounts in your name, so you can see how people find your site and you always keep that measurement history.
After launch
You can leave hosting and maintenance to me for €50 a month, and that comes with your own dashboard. If your site goes down, I get an alert automatically. If anything does not work as agreed in the first thirty days, I fix it at no cost.
Optional extras
If you do not have a logo yet, I design that too. A second language or a system where you publish yourself can be added as well, and you hear the price up front.
How I build your salon site, in eight steps
At three moments I show you where your site stands and ask for your sign-off, the first time before I build anything. Each moment comes with one round of adjustments. If you supply your photos and your price list quickly, your site is live on average 2 to 3 weeks after the kickoff call.
- 01
INTRO CALL
A conversation about what your site needs to deliver.
- 02
PROPOSAL
Your price and the pages I will build.
- you say yes
- 1st installment
- 03
KICKOFF
Who your clients are, then you hand over your material.
- start date
- 04sign-off 1
TONE AND STRUCTURE
How your copy sounds and which pages there will be.
- 05sign-off 2
DESIGN PREVIEW
The top of your homepage, built, so you can still steer.
- 2nd installment
- 06
BUILD
All pages, with your copy and imagery.
- 07sign-off 3
DELIVERY
Speed test, link check and a test submission of your form.
- 3rd installment
- 08live
LAUNCH
Only after your approval, then thirty days of aftercare.
What a hair salon website costs
A website for your hair salon starts at €2,000, one-off. Where you end up exactly depends on three things: how many pages the site gets, whether you supply the copy or I write it, and whether extra functionality gets added, such as an appointment module of your own or a connection to your booking system.
Before I start designing, I pin down with you who your salon is for and what impression it should make. A minimalist barbershop draws a different crowd than a color salon where people take their time. That first step is simply in the price. You can read how it works under branding.
A website for your hair salon
- Branding as the first step
- A design that fits your salon and your style
- Fast on the phone, where your clients search
- Online booking, connected to your own system
- Your price list and photos clearly in view
- Delivered with tracking set up, Analytics and Search Console in your name
Always a no-obligation proposal first, with the price and the schedule in it.
Maintenance plan
From €50 / month
I take care of the hosting, the updates, the monitoring and the small changes. Your first month is free.
Keep growing
From €800 / month
After that, Vizibly System keeps your salon site up to date every month, based on what the numbers show. See Vizibly System.
You can read what determines the price of a site in my piece on what a website costs. If you first want to see how such a site is built and what comes standard, take a look at website design.
5.0on Google, 12 reviews
What clients say
“Got a website up quickly and smoothly. Very good, tidy work for a good price.”
Michael van Drie
Dutch Survey
“Roy from Vizibly has real expertise and is highly committed. Working with him has been great. What appeals to me most is his friendly manner combined with exceptional quality!”
Lambertus Wip
State of the AIR
“After several years of working together, finally a review on Google. Roy works effectively, is highly innovative (with AI) and helps on many fronts: visibility, tools, websites and other smart online projects!”
Anne Rademaker
Empact
Reviews translated from Dutch.
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