WHO I WORK FOR

Who I work for, and who I don't

Vizibly is me, Roy. I do web design and SEO for small business owners with the ambition to grow, and every client gets my time and my judgment, backed by my own Vizibly System. That only works if it's a fit, so this page tells you who I work for and where I say no.

LET'S TALK WHERE I SAY NO

Giant bronze statue of a plumber on a dike, pipe wrench raised like a torch, with tourists at his feet: the ideal client, with a wink — The ideal client. Roughly.

A GOOD FIT

You want more clients from your website, and better ones

By better, I mean clients with bigger projects, who take you seriously and don't start talking price in the very first conversation. If these three points sound like you, I'd be glad to work with you.

You want to grow
As a business owner, you want to move forward: from a local name to a bigger service area, or from a small operation to a serious company. New clients come in through your website, and it needs to bring in more of them every month. It makes little difference to me if you run a construction company, a real estate agency, a healthcare practice or an accounting firm.
You want to see what it brings in
You get your own dashboard with your numbers from Google, and you can open it whenever you like. It also shows what I changed on your site this month and what that did. So you don’t have to take my word for it.
You want one person doing the work
When you work with a team of separate specialists, every improvement first goes through a briefing and a review round before it goes live. I do the analysis and the building myself: whatever I spot in your numbers, I work into your site that same week. My own Vizibly System does most of the number crunching, and I make the choices.

NOT A FIT

Where I say no

I'm telling you these four things up front, so you don't run into them halfway through a conversation. On the last two, I make no exceptions.

Building a complete online store
Payments, inventory, admin: I don't build those. I do take on SEO for online stores, and the site side of a shop too, as long as someone else manages the shop technology.
Being the cheapest
I build websites from €2,000, one-off, and I do SEO from €800 a month. If you want champagne on a beer budget, I’m not your guy.
Promising a #1 ranking
What I guarantee is the way I work: measure every month, improve, and show what it did. If you feel I’m not living up to that, you simply cancel: everything can be canceled month to month. I don’t guarantee a spot at the top of Google within three months. If that’s what you expect, I’d rather say no up front.
Shady business and unpleasant people
I don’t work for companies I wouldn’t want to buy from myself. And I prefer working with people who are pleasant to deal with, because you talk to me every month. Vizibly is one craftsman, so every client has to be worth it.

WHAT YOU GET

Proving it on my own site first

I first try out new approaches on Koffienoob, my own review site. Its clicks from Google went from 105 in January to 2,883 in August 2026, 27 times as many, measured in Search Console. It's my own site, so I know exactly where that number comes from: nobody else worked on it.

I'd rather not quote client numbers I didn't measure myself. Clients say what they think of the work in their own Google reviews below.

READ THE KOFFIENOOB CASE STUDY

The cheering coffee bean from Koffienoob stands on top of the highest bar — Clicks from Google per month, 2026 · source: Google Search Console

Roy de Clerck of Vizibly at his desk in the Netherlands — Roy at work in the Netherlands

“With SEO and link building, my revenue has grown by more than 300%!”

Tisiana Henricus, Google review

“Roy is really invested and looks at the whole picture to find highly effective ways to get results. Highly recommended!”

Ron Slaats, Google review

Reviews translated from Dutch.

BY INDUSTRY

Industries I already work with

People google a real estate agent differently than a plumber. That's why each industry below has its own page, about a new website, about SEO, or both. If your industry isn't listed, everything above simply applies to you too.