Insights

Google and AI look more and more at who you are, and less at individual words. What entity SEO is, what Google itself says about it, and six steps you can take yourself.

What link building is, why it still counts (for AI search engines too) and how you earn good backlinks. Plus what outsourcing costs, and when you're better off doing it yourself.

Get found by clients in your area. How to handle your Google Business Profile, reviews, local landing pages and NAP consistency yourself, and where it takes a professional.

If Google can't read your site properly, nothing else matters. How crawling, speed, mobile and structure work under the hood, and what you can have checked.

Copy that works for people and for Google: search intent first, one topic per page, headings that make a claim and jargon in plain words. Plus what AI copy can and can't do.

What SEO is and how it works in 2026: search engine optimization explained with examples from my own work.