Custom website design that brings in the right clients
You grow with clients, and you get those from your website. For that, the website has to get found first, and then convince. I build it so it does both: high-end design that convinces, built from the start for visibility in search engines and AI tools.

How your website brings in clients
Getting found brings you visitors. Convincing them decides which share of those become clients, and that is called conversion. Together they determine how many clients you end up with.
Visitors times conversion, there is no more math to it. But it does mean that improvements multiply each other: a site that convinces better also gets more out of every new visitor.
You get found
Your site loads fast and is technically sound, so Google and AI tools can read it without effort.
Instant trust
A clean design with your reviews and your work in view, so a visitor sees within seconds that they are dealing with a professional.
One clear step
Every page leads to one action: call, or send a request. I don't put more choices next to it.
Tools that persuade
If it suits your clients, a calculator or product finder gives doubters the answer they would otherwise have clicked away for.
Vizibly vs. a template or a WordPress agency
Design
Branding
Adjustable to the pixel
Quick to change
Loading speed
Security
Tools that sell
Help choosing
Who you talk to
Ready to grow
Ownership
A template is fine for something simple, and a good WordPress agency delivers nice work. If you want a site that is entirely to your liking and loads almost instantly, you end up with custom work, and that's what I build.
Why custom work is affordable now
Custom work was long reserved for big budgets. I build with AI, in a system I made myself, and that makes it affordable now for freelancers and small and mid-sized businesses too. You get the same technology that large platforms run on, and your site is ready in 2 to 3 weeks.
Does AI make you think of the generated junk the internet is full of? Understandable. That junk appears when nobody is watching. I use AI to work faster, but I make all the important choices myself. And the sites you just saw? They were built that way too.
Because your site is in its own code, I can also build a micro-tool into it: a calculator that gives a price indication on the spot, or a product finder that leads your visitor to the right offer in a few questions. A visitor who hesitates gets an answer right away, and that makes the step to an inquiry smaller. Whether such a tool fits your site depends on your clients and your market, so I look at that per site. You'll find what you can have built, and what it costs, under micro-tools.
What Vizibly takes care of for your website
I take care of everything a clean website needs. At many web agencies you write the copy yourself and pay for the design separately. With me, your brand, the design, the copy, the imagery and the tech are all included in the price. Vizibly, that's me, so you deal with one person, also after launch.
Your brand
Before I design anything, I want to know who your clients are and why they choose you. From that follows how your copy sounds and which colors and typefaces suit your site.
Tech and ownership
Your domain is registered in your name, and from delivery onward you can always inspect the code of your site and take it to another developer. Once the build is paid, the site is yours.
Design
Your site gets its own clean design that fits your brand and convinces your visitors. I follow the accessibility guidelines, so your site also works with only a keyboard or a screen reader.

Copy
I write the copy together with you. You supply the facts about your business, I turn them into pages that match what your clients search for in Google.
Imagery
You supply the photos of your business and your work yourself. If you do not have them yet, I start with professional AI imagery at no extra cost, until your own photos are in.
Findability
I build your site so that Google and AI tools can read it well, with its own title and description for every page. If you already have a site, I redirect your old addresses to the new pages.
After launch
After that, you can leave hosting and maintenance to me. If your site goes down I get an automatic alert, and if you want a text or photo changed you simply email me. If something doesn't work as agreed in the first thirty days, I fix it free of charge.

Your brand
Before I design anything, I want to know who your clients are and why they choose you. From that follows how your copy sounds and which colors and typefaces suit your site.
Tech and ownership
Your domain is registered in your name, and from delivery onward you can always inspect the code of your site and take it to another developer. Once the build is paid, the site is yours.
Design
Your site gets its own clean design that fits your brand and convinces your visitors. I follow the accessibility guidelines, so your site also works with only a keyboard or a screen reader.
Copy
I write the copy together with you. You supply the facts about your business, I turn them into pages that match what your clients search for in Google.
Imagery
You supply the photos of your business and your work yourself. If you do not have them yet, I start with professional AI imagery at no extra cost, until your own photos are in.
Findability
I build your site so that Google and AI tools can read it well, with its own title and description for every page. If you already have a site, I redirect your old addresses to the new pages.
After launch
After that, you can leave hosting and maintenance to me. If your site goes down I get an automatic alert, and if you want a text or photo changed you simply email me. If something doesn't work as agreed in the first thirty days, I fix it free of charge.
Also included
- A contact form with a spam filter that works. At delivery I test it with a real submission, and you get that proof from me.
- I set up Google Analytics and Search Console on accounts in your name, so you can see how people find your site and you always keep that measurement history.
Optional extras
Don't have a logo yet? I design that too. A second language or a system in which you publish yourself can be added, and you hear the price for that up front. If you want to keep building on your findability every month after launch, I do that with Vizibly System.
How your website gets made
Having a site made often feels like handing something over and then waiting. I show you where it stands at three moments and ask for your sign-off, and the first time is before I build anything. Each moment comes with one round to adjust.
What does a custom website cost?
What your site costs depends on three things: how many pages you need, whether you supply the copy or I write it, and whether a tool or integration comes with it. You get a proposal with a fixed price up front.
A custom website
- Branding as the first step
- Clean design in the style of your brand
- Loads fast and is technically ready for Google
- Set up to turn visitors into clients
- Built accessible (WCAG 2.2)
- First month of maintenance free
The proposal is free of obligation, and after delivery the site is yours.
Maintenance plan
€50 / month
I take care of the hosting, the updates and the monitoring, and I make small changes for you. The first month is free.
Keep growing with Vizibly System
From €800 / month
Vizibly System measures every month how your site gets found and what visitors do there. Whatever can be improved, I put straight onto your site. See Vizibly System.
A website for your industry
A hair salon wins clients differently than a construction company. That's why each industry has its own page, with what your clients look for and what your site then needs to do.
5.0on Google, 12 reviews
What clients say
“Got a website up quickly and smoothly. Very good, tidy work for a good price.”
Michael van Drie
Dutch Survey
“Roy from Vizibly has real expertise and is highly committed. Working with him has been great. What appeals to me most is his friendly manner combined with exceptional quality!”
Lambertus Wip
State of the AIR
“After several years of working together, finally a review on Google. Roy works effectively, is highly innovative (with AI) and helps on many fronts: visibility, tools, websites and other smart online projects!”
Anne Rademaker
Empact
Reviews translated from Dutch.
Frequently asked questions
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