Custom website design that brings in the right clients

You grow with clients, and you get those from your website. For that, the website has to get found first, and then convince. I build it so it does both: high-end design that convinces, built from the start for visibility in search engines and AI tools.

Own designOne point of contactBuilt to sell
SEE THE WORK
Roy from Vizibly, who designs and builds your website himself

How your website brings in clients

Getting found brings you visitors. Convincing them decides which share of those become clients, and that is called conversion. Together they determine how many clients you end up with.

Visitorspeople find you
Conversionyour site convinces
Clientswhat you keep

Visitors times conversion, there is no more math to it. But it does mean that improvements multiply each other: a site that convinces better also gets more out of every new visitor.

This is how I work on both
01
More visitors

You get found

Your site loads fast and is technically sound, so Google and AI tools can read it without effort.

02
Higher conversion

Instant trust

A clean design with your reviews and your work in view, so a visitor sees within seconds that they are dealing with a professional.

03
Higher conversion

One clear step

Every page leads to one action: call, or send a request. I don't put more choices next to it.

04
Higher conversion

Tools that persuade

If it suits your clients, a calculator or product finder gives doubters the answer they would otherwise have clicked away for.

Vizibly vs. a template or a WordPress agency

Vizibly
TemplateWix / Squarespace, AI builders too
WordPress agency

Design

Vizibly: Own design
Template: Fixed layout
WordPress agency: Theme, partly free

Branding

Vizibly: Included
Template: Yourself
WordPress agency: Extra project

Adjustable to the pixel

Vizibly: Every detail
Template: Fixed blocks
WordPress agency: Within the theme

Quick to change

Vizibly: One message
Template: Yourself
WordPress agency: Via the agency

Loading speed

Vizibly: Almost instant
Template: Average
WordPress agency: Often slow

Security

Vizibly: No plugins
Template: Platform handles it
WordPress agency: Leans on plugins

Tools that sell

Vizibly: Can be built in
Template: None
WordPress agency: Separate, costly

Help choosing

Vizibly: Built in
Template: No
WordPress agency: Rarely

Who you talk to

Vizibly: Always me
Template: Yourself
WordPress agency: Someone new each time

Ready to grow

Vizibly: Vizibly System
Template: Stands still
WordPress agency: Per job

Ownership

Vizibly: Entirely yours
Template: Tied to platform
WordPress agency: Leans on the agency

A template is fine for something simple, and a good WordPress agency delivers nice work. If you want a site that is entirely to your liking and loads almost instantly, you end up with custom work, and that's what I build.

Sites I built

They're all live on their own domain, so you can simply click through them. Take a close look, on laptop and on phone.

takeoff, desktop version
takeoff, mobile version

takeoff live · Healthcare platform

Multilingual platform that helps physiotherapists find a job in Switzerland.

1 / 4

Why custom work is affordable now

Custom work was long reserved for big budgets. I build with AI, in a system I made myself, and that makes it affordable now for freelancers and small and mid-sized businesses too. You get the same technology that large platforms run on, and your site is ready in 2 to 3 weeks.

Does AI make you think of the generated junk the internet is full of? Understandable. That junk appears when nobody is watching. I use AI to work faster, but I make all the important choices myself. And the sites you just saw? They were built that way too.

Because your site is in its own code, I can also build a micro-tool into it: a calculator that gives a price indication on the spot, or a product finder that leads your visitor to the right offer in a few questions. A visitor who hesitates gets an answer right away, and that makes the step to an inquiry smaller. Whether such a tool fits your site depends on your clients and your market, so I look at that per site. You'll find what you can have built, and what it costs, under micro-tools.

What Vizibly takes care of for your website

I take care of everything a clean website needs. At many web agencies you write the copy yourself and pay for the design separately. With me, your brand, the design, the copy, the imagery and the tech are all included in the price. Vizibly, that's me, so you deal with one person, also after launch.

Drawn bust of Roy from Vizibly on a black block
  • Your brand

    Before I design anything, I want to know who your clients are and why they choose you. From that follows how your copy sounds and which colors and typefaces suit your site.

  • Tech and ownership

    Your domain is registered in your name, and from delivery onward you can always inspect the code of your site and take it to another developer. Once the build is paid, the site is yours.

  • Design

    Your site gets its own clean design that fits your brand and convinces your visitors. I follow the accessibility guidelines, so your site also works with only a keyboard or a screen reader.

  • Copy

    I write the copy together with you. You supply the facts about your business, I turn them into pages that match what your clients search for in Google.

  • Imagery

    You supply the photos of your business and your work yourself. If you do not have them yet, I start with professional AI imagery at no extra cost, until your own photos are in.

  • Findability

    I build your site so that Google and AI tools can read it well, with its own title and description for every page. If you already have a site, I redirect your old addresses to the new pages.

After launch

After that, you can leave hosting and maintenance to me. If your site goes down I get an automatic alert, and if you want a text or photo changed you simply email me. If something doesn't work as agreed in the first thirty days, I fix it free of charge.

Also included

  • A contact form with a spam filter that works. At delivery I test it with a real submission, and you get that proof from me.
  • I set up Google Analytics and Search Console on accounts in your name, so you can see how people find your site and you always keep that measurement history.

Optional extras

Don't have a logo yet? I design that too. A second language or a system in which you publish yourself can be added, and you hear the price for that up front. If you want to keep building on your findability every month after launch, I do that with Vizibly System.

How your website gets made

Having a site made often feels like handing something over and then waiting. I show you where it stands at three moments and ask for your sign-off, and the first time is before I build anything. Each moment comes with one round to adjust.

buildingcompact 2 to 3 weeks from your start datesign-off moments 3point of contact fixed

What does a custom website cost?

What your site costs depends on three things: how many pages you need, whether you supply the copy or I write it, and whether a tool or integration comes with it. You get a proposal with a fixed price up front.

A custom website

From €2,000 one-off
  • Branding as the first step
  • Clean design in the style of your brand
  • Loads fast and is technically ready for Google
  • Set up to turn visitors into clients
  • Built accessible (WCAG 2.2)
  • First month of maintenance free

The proposal is free of obligation, and after delivery the site is yours.

Maintenance plan

€50 / month

I take care of the hosting, the updates and the monitoring, and I make small changes for you. The first month is free.

Keep growing with Vizibly System

From €800 / month

Vizibly System measures every month how your site gets found and what visitors do there. Whatever can be improved, I put straight onto your site. See Vizibly System.

A website for your industry

A hair salon wins clients differently than a construction company. That's why each industry has its own page, with what your clients look for and what your site then needs to do.

5.0on Google, 12 reviews

What clients say

SEE ALL REVIEWS ON GOOGLE
Fast and tidy

“Got a website up quickly and smoothly. Very good, tidy work for a good price.”

Michael van Drie

Dutch Survey

Exceptional quality

“Roy from Vizibly has real expertise and is highly committed. Working with him has been great. What appeals to me most is his friendly manner combined with exceptional quality!”

Lambertus Wip

State of the AIR

Innovative with AI

“After several years of working together, finally a review on Google. Roy works effectively, is highly innovative (with AI) and helps on many fronts: visibility, tools, websites and other smart online projects!”

Anne Rademaker

Empact

Reviews translated from Dutch.

Frequently asked questions

A WordPress site assembles a page from the database on every visit, often with a row of plugins in between, and that takes time. I build with modern technology that prepares every page in advance, so it loads almost instantly. Test the difference yourself.

Great, then I build on that. If you don't have a logo or visual identity yet, the project starts right there: I first pin down what you stand for, translate that into how you sound and look, and then design the logo as well. You can read how that works under branding. What it costs depends on what is needed, and you hear that up front.

The technical foundation is there at delivery: a fast load time, a clear structure, good titles and descriptions, and a sitemap. If you want to go further after that, Vizibly System measures every month what can improve, and I get those improvements live.

No. AI does the fast work, like writing the code. I make the design, the copy and the choices in them myself, and I go through every page before it goes live. You see it along the way too: at three moments I show you the site and ask for your sign-off.

You can, and for a simple site you get quite far that way. AI makes what you ask for, so you then need to know yourself what a site needs to get found and to convince visitors. I built up that knowledge in seven years of SEO, and it sits in the system I build your site with.

I work from Middelburg in the Netherlands and build websites for businesses in the Netherlands and abroad. Nearly everything runs over video calls and email, so distance makes little difference. If you're nearby, I'm happy to meet in person.

Yes. I build every website according to the WCAG 2.2 guidelines. Your site then also works for someone who uses a screen reader or navigates with the keyboard alone, and the text contrasts enough with the background to be readable. More and more often that is a legal requirement too.

Tell me what your site needs to deliver