Website design for plumbers
Someone looking for a plumber often has a leak or a boiler on the blink right now, and taps the first number they see. Someone else is planning a bathroom or a heat pump and wants to see prices and read reviews first. Both decide on your site whether you are the tradesperson they let into the house.
Or look at the work first.
Where more jobs come from
How many jobs your site brings in depends on two things: how many people find you when they search for a plumber, and how many of them then call or request a quote. That second part is called conversion.
If you rank at the top of Google but your site loads slowly, someone with a leaking faucet simply clicks on to the next plumber. So I work on both. The site itself makes calling easy, and if you also choose my own Vizibly System, it works month after month on your findability.
A site that builds trust helps with the bigger jobs too. Someone having a full bathroom or a heat pump installed is more likely to pick a company that looks well kept than the first number they come across.
Jobs from your site
What a plumber's site must do
A visitor wants to know two things fast: whether they can trust you with their leak, and how to reach you. These five elements answer that, and they come standard in every plumber's site I build.
Your number front and center
Someone with a leak doesn't scroll to find a number. Yours sits big at the top of the page, and on a phone it is one tap from a call.
Separate paths for emergencies and quotes
Someone with water on the floor wants to call right away. Someone planning a bathroom reads first and compares prices. The site gives each of them a path of their own, so nobody drops off on the wrong button.
Rates you show up front
Your site shows your call-out fee, your hourly rate and roughly what a repair call costs. That saves you calls that are only about price, and whoever does call already knows what to expect.
Reviews next to the call button
Nobody hands a leak to a stranger lightly. So your reviews sit next to the call button, right where someone is still deciding whether to call you.
Clear about the towns you cover
The site shows which towns and neighborhoods you work in before anyone calls. That way you don't drive out for nothing, and Google can show you for searches like "loodgieter" (plumber) plus the town name.
The design starts with how your company wants to come across and who you aim for. An installation company that mostly does new-build projects should look different from the plumber who still heads out in the evening for a leak. That choice sets the colors, the tone and the kind of photos. That work on your branding is the first step of the process and is included in the price. Everything it covers is in the explanation of what branding is.
Almost everyone views your site on a phone
Most people look for a plumber on their phone, standing next to a leaking pipe, with wet or dirty hands and little patience. That is why I design how the site works on a phone first, and only then how it looks on a big screen.
Everything has to work with one hand: big buttons you hit with your thumb, and a menu that is open right away. The call button is big and always in view, and at the top sit the two things people come for: call now, or book a job. The rest comes below, for anyone who wants to read.
Example of your homepage on a phone.
See for yourself how I build
My portfolio does not include a plumber yet, so here is what it does include: two client sites, both live. The bar is the same as for yours: it is clear right away what you do, and a visitor who wants to call can do so without searching.
Tell me what you do and where you work, and I'll work out what a site like that costs for your own plumbing company.
This is what I take care of for your plumbing website
With many web agencies you write the copy yourself and pay for the design separately. For your plumbing site, your brand, the design, the copy about your services, the imagery and the technology are all in the price. Vizibly is me, so after launch you call the same person who built your site.
Your brand
I start with who your clients are and why they choose you. From that follow your tone, your colors and your typefaces.
Tech and ownership
Your domain is in your name and you can always take the code with you. Once the build is paid, the site is yours.
Design
You get your own clean design that fits your brand, built to the accessibility guidelines.
Copy
You supply the facts, I write pages that match what your clients search for in Google.
Imagery
Photos of your work you supply yourself. If you do not have them yet, I start with professional AI imagery at no extra cost.
Findability
I build your site so that Google and AI tools can read it well. If you already have a site, I redirect your old addresses.
Also included
- A contact form with a spam filter that works. At delivery I test it with a real submission, and you get that proof from me.
- I set up Google Analytics and Search Console on accounts in your name, so you can see how people find your site and you always keep that measurement history.
After launch
You can leave hosting and maintenance to me for €50 a month, and that comes with your own dashboard. If your site goes down, I get an alert automatically. If anything does not work as agreed in the first thirty days, I fix it at no cost.
Optional extras
If you do not have a logo yet, I design that too. A second language or a system where you publish yourself can be added as well, and you hear the price up front.
Your plumbing site goes online in eight steps
At three points I show you where your site stands and ask for your sign-off, the first time before I build anything. Each of those points comes with one round of adjustments. The call button and the emergency path are in from the first sketch, and on average your site is live 2 to 3 weeks after the kickoff call.
- 01
INTRO CALL
A conversation about what your site needs to deliver.
- 02
PROPOSAL
Your price and the pages I will build.
- you say yes
- 1st installment
- 03
KICKOFF
Who your clients are, then you hand over your material.
- start date
- 04sign-off 1
TONE AND STRUCTURE
How your copy sounds and which pages there will be.
- 05sign-off 2
DESIGN PREVIEW
The top of your homepage, built, so you can still steer.
- 2nd installment
- 06
BUILD
All pages, with your copy and imagery.
- 07sign-off 3
DELIVERY
Speed test, link check and a test submission of your form.
- 3rd installment
- 08live
LAUNCH
Only after your approval, then thirty days of aftercare.
Working on your findability every month
After launch, a lot changes around your site. Next month someone searches slightly differently, a competitor shows up, or someone asks an AI which plumber nearby can be trusted.
That is what my own Vizibly System is for. If you choose it, your site gets worked on every month: the system measures what visitors and search engines do on your site and spots where you are leaving jobs on the table, and I improve those spots. Then the system measures again. That is called the loop, and you see what changed that month in your own dashboard. You can see how that looks for your trade at SEO for plumbers and HVAC companies.
A roofer in Haarlem was on page 2 and paid well over €600 a month for ads. Two years later he ranked #1 for “dakdekker haarlem” (roofer Haarlem) and could cut that budget sharply. The whole story is in the case study of that roofer.
SEE VIZIBLY SYSTEM
Measured on my own sites
Koffienoob
105 → 2,883
clicks per month, from January to August 2026
Koffienoob
93,535
impressions in Google, August 2026
Both measured in Search Console, not estimates.
A breakdown checker that says whether it is an emergency
Someone is standing in front of a boiler that is making noise and blinking, and doesn't know whether this is an emergency or can wait until next week. A small tool on your site asks three questions and gives an answer: emergency technician now, or schedule a maintenance visit.
If it is an emergency, they see your phone number right away, at the moment they decide to call. I build a breakdown checker like that around your services, between €500 and €3,000, with a fixed price up front.
SEE THE MICRO-TOOLSThis is what a plumber's website costs
A plumber's website starts at €2,000 one-off. Three things determine what it becomes: how many service and town pages you want, whether you supply the copy or I write it, and whether an integration or an extra tool is added. You get a proposal with a fixed price up front.
A website for plumbers
- Branding as the first step
- A custom design, matched to your company and your service area
- Loads fast, on mobile with a weak connection too
- Calling in one tap, emergency and quote kept apart
- Built to be accessible under WCAG 2.2
- Delivered with tracking set up, Analytics and Search Console in your name
The proposal is no-obligation, and after launch the site is entirely yours.
Maintenance plan
From €50 / month
I take care of the hosting, the updates, the monitoring and the small changes. Your first month is free.
Easier to find, month after month
From €800 / month
Vizibly System tracks every month how visitors and Google use your site, and I adjust the site round after round. See Vizibly System.
You can read what the price depends on at what a website costs, or see what is included in every website.
5.0on Google, 12 reviews
What clients say
“Got a website up quickly and smoothly. Very good, tidy work for a good price.”
Michael van Drie
Dutch Survey
“Roy from Vizibly has real expertise and is highly committed. Working with him has been great. What appeals to me most is his friendly manner combined with exceptional quality!”
Lambertus Wip
State of the AIR
“After several years of working together, finally a review on Google. Roy works effectively, is highly innovative (with AI) and helps on many fronts: visibility, tools, websites and other smart online projects!”
Anne Rademaker
Empact
Reviews translated from Dutch.
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