Insights

Get found by clients in your area. How to handle your Google Business Profile, reviews, local landing pages and NAP consistency yourself, and where it takes a professional.

If Google can't read your site properly, nothing else matters. How crawling, speed, mobile and structure work under the hood, and what you can have checked.

Copy that works for people and for Google: search intent first, one topic per page, headings that make a claim and jargon in plain words. Plus what AI copy can and can't do.

My take on AI and marketing: what it can do right now, why a human has to stay at the wheel, and how to use AI to push your limits instead of getting lazy.

Research by the ACM, the Dutch consumer and market authority, shows that most large Dutch online stores don't meet the accessibility requirements. Why that is, and what you can do about it.

A website costs anywhere from nothing to well over €7,000. How that works, what you keep paying after launch, and what to look for when you choose who builds it.