KNOWLEDGE & INSIGHTS
Insights
Blog posts about SEO, websites and AI. I explain how Google and AI tools work, and what you can apply to your own site.

An interview with Martijn of 072Design about why website maintenance matters so much for SEO.
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SEO and Google Ads can strengthen each other. Five ways a combined approach works.
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Google looks more and more at user behavior, such as bounce rate, time on page and CTR.
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What do all those SEO terms actually mean? Keywords, backlinks, on-page and technical SEO explained in plain language.
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Free website check
Enter your web address and you get a score on five areas, from SEO to speed, with what can be improved in each one.
CHECK YOUR WEBSITE5.0on Google, 12 reviews
What clients say
“From Roy you can expect rock-solid copy. His writing is sharp and smooth, with a healthy dose of humor.”
Stéfanie Bril
“A real win-win. Their structured approach, personal touch and enthusiasm make us happy to keep working together.”
Tijmen Teunissen
Takeoff
“After several years of working together, finally a review on Google. Roy works effectively, is highly innovative (with AI) and helps on many fronts: visibility, tools, websites and other smart online projects!”
Anne Rademaker
Empact
Reviews translated from Dutch.
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Help with your own site
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