Insights

Why AI translates a website better than a translation plugin, what Google expects from a translated site and the four things to always check yourself afterward.

Ten signs that a text was written by ChatGPT, each with an example and a better version. Plus how to make AI text sound human.

I'm experimenting with Jev, an AI model that doesn't write text but judges it. What I built with it in one day, and what that cost.

Google and AI look more and more at who you are, and less at individual words. What entity SEO is, what Google itself says about it, and six steps you can take yourself.

What branding is, where to start, and why it matters so much for small businesses. Plus how to put your own brand on a single page.

What link building is, why it still counts (for AI search engines too) and how you earn good backlinks. Plus what outsourcing costs, and when you're better off doing it yourself.