Real estate website design for agents and brokers
Before a seller meets with you, they look at your site. If it looks outdated, they have made up their mind before you sit down at the table. I build a real estate website for your agency that shows right away how you present a home.
Where your listings come from
How many listings you get from your site depends on two things: how many sellers find your site, and how many of them get in touch afterward.
The kind of seller counts too. A strong site attracts sellers who choose you for your craft and are happy to pay your commission.
More visitors
A seller often does their research in the evening, from the couch. They google your city or their neighborhood, or type in your agency name after a tip. If you show up there with a sharp site that loads fast, they stick around on your site.
Better conversion
If a seller sees a home valuation button right away on your site, along with strong photos and sold homes from their own neighborhood, the step to an inquiry is small.
What a seller should find on your site
Your listings are on Funda (the main Dutch property listing site), because that is where buyers look. A seller who wants to decide who puts their home on the market looks at your own site. These five elements take away their doubt and lead them to contact.
A home valuation button up front
Most sellers start with one question: what is my home worth? Put that question front and center, with a home valuation button on every page. Someone who clicks it is already thinking seriously about selling, and often that is your first contact with them.
A page of its own for every listing
Every home gets its own page with a generous gallery, and where it fits a floor plan or video. In the overview, a visitor filters by town, type and price, so they quickly land on the right home.
Sold homes as proof
A seller who is on the fence wants to see what you sold in their neighborhood. An overview of recently sold homes gives them that answer, with streets they know.
Faces on the team page
Before they sign, a seller wants to know who will be walking buyers through their home. Put real photos on the team page, with each colleague’s name and what they are good at. Then they know your face before you ring the doorbell.
Reviews high on the page
For someone on the fence, what previous sellers write about you weighs more than what you say about your own agency. So put those reviews at the top, where they see them right away.
How your listings get on the site
If you manage your listings in software like Realworks or Kolibri (widely used Dutch real estate software), it makes your listings available through an integration and the site pulls them in automatically. Add a home in your package and it is on your site too; mark it sold and it moves to your sold overview on its own.
If you do not work in a package like that, or do not want that connection, I build a listing manager into the site: an environment where you post homes, update them and mark them sold yourself. Both options are custom work; you decide which one suits your agency in the first call.
Three things a seller sees first
A seller forms a first impression of your agency on your site. Three things weigh heavily, and the design is built around them. How that turns out in imagery and speed, you can see in the bilingual site I built for Dutch Survey.
The photography
What they think
If this agency fills its own site with blurry stock photos, how will it present my home?
What the design does
Photos are large and sharp, with room around them, so a home looks as good as the owner sees it themselves.
The loading speed
What they think
A site that stutters feels like an agency that is not in order. Will this agency work like that when it sells my home?
What the design does
The site is built to load fast, even with heavy listing photos. A seller notices that right away, before they have clicked on a single home.
The town names
What they think
Does this agency actually work here, or is my village the exception on its map?
What the design does
Your service area is there by name: a page or block of its own per town, with the homes you have for sale there. A seller from that town sees right away which homes you sell near them.
One real estate case study and two sites I built
I do the SEO for Tak Makelaardij in Cadzand. Within a few months, that agency was in the top three for “makelaar Cadzand” (real estate agent Cadzand). I built the two sites below in other industries, with the same attention to presentation, speed and technology that your real estate site needs. See for yourself.
What happens after launch
At launch, your site is fast and SEO-ready on the technical side. Analytics and Search Console are in your name, so you see how sellers find your site. After that, the words sellers in your region search with will shift, for example. If you want your site to move with that, you let it keep growing with my own Vizibly System. That system measures what visitors and search engines do on your site, finds out where listings slip away and improves the site on that, round after round. Whether you take that step is up to you.
In your dashboard you see live what I improve on your site every month and how that shows up in Google. If you want to rank higher on search terms like “real estate agent [your city]”, SEO for real estate agents takes that on in a structured way.
SEE VIZIBLY SYSTEM
That same system also runs on my own sites. These are the measured figures from Search Console for Koffienoob:
105 → 2,883
clicks a month, from January to August 2026
93,535
impressions in Google, August 2026
A home value tool on your own site
A seller who is on the fence wants to know roughly what their home is worth before they fill in a contact form. A micro-tool on your site gives them that answer: a home value estimate or a ready-to-sell check. Your first conversation then starts with their home and their plans.
A micro-tool costs between €500 and €3,000, at a fixed price up front.
SEE THE MICRO-TOOLSSeller enters their address
They do not have to leave a phone number yet.
Gets a value estimate right away
They get something out of your site immediately, before the two of you have spoken.
You have a warm lead
Their address and selling plans are in your inbox.
What I take care of for your real estate website
I build the listing pages, the home valuation button and the rest of your real estate site myself. Many web agencies have you write the copy yourself and charge for the design separately. With me, your brand, the design, the copy about your agency and service area, the imagery and the technology are all in the price. Vizibly is me: the person who builds your site is also the person you call when something needs to change after launch.
Your brand
I start with who your clients are and why they choose you. From that follow your tone, your colors and your typefaces.
Tech and ownership
Your domain is in your name and you can always take the code with you. Once the build is paid, the site is yours.
Design
You get your own clean design that fits your brand, built to the accessibility guidelines.
Copy
You supply the facts, I write pages that match what your clients search for in Google.
Imagery
Photos of your work you supply yourself. If you do not have them yet, I start with professional AI imagery at no extra cost.
Findability
I build your site so that Google and AI tools can read it well. If you already have a site, I redirect your old addresses.
Also included
- A contact form with a spam filter that works. At delivery I test it with a real submission, and you get that proof from me.
- I set up Google Analytics and Search Console on accounts in your name, so you can see how people find your site and you always keep that measurement history.
After launch
You can leave hosting and maintenance to me for €50 a month, and that comes with your own dashboard. If your site goes down, I get an alert automatically. If anything does not work as agreed in the first thirty days, I fix it at no cost.
Optional extras
If you do not have a logo yet, I design that too. A second language or a system where you publish yourself can be added as well, and you hear the price up front.
Eight steps to your new real estate site
At three points I show you where your site stands and ask for your sign-off, the first time before I build anything. Each of those points includes one round of adjustments. After the kickoff call you send in photos, listing details and the details of your agency, and on average your real estate site is live 2 to 3 weeks after that conversation.
- 01
INTRO CALL
A conversation about what your site needs to deliver.
- 02
PROPOSAL
Your price and the pages I will build.
- you say yes
- 1st installment
- 03
KICKOFF
Who your clients are, then you hand over your material.
- start date
- 04sign-off 1
TONE AND STRUCTURE
How your copy sounds and which pages there will be.
- 05sign-off 2
DESIGN PREVIEW
The top of your homepage, built, so you can still steer.
- 2nd installment
- 06
BUILD
All pages, with your copy and imagery.
- 07sign-off 3
DELIVERY
Speed test, link check and a test submission of your form.
- 3rd installment
- 08live
LAUNCH
Only after your approval, then thirty days of aftercare.
What does a real estate website cost?
A real estate website starts at €2,000 one-off, at a fixed price up front. Three things move that amount: how many pages and listings your site gets, who supplies the copy and photos, and what else the site needs to do, such as a listing overview with filters, a listings connection or a home valuation tool.
Every project starts with the question of which seller you want to attract and how you want to come across next to the established names in your region. That first step is in the price and is laid out under branding.
A real estate website
- Branding as the first step
- Listings large and fast on screen
- A home valuation button on every page
- Technically ready for Google and AI tools
- Built to be accessible (WCAG 2.2)
- Delivered with tracking set up, Analytics and Search Console in your name
No-obligation proposal. After delivery, the site and everything on it is yours.
Taken care of after launch
From €50 / month
Hosting, updates, monitoring and small changes are covered, so your site stays secure and fast. The first month is free and you can cancel month to month.
The breakdown per component, and what the price depends on, is in the article on what a website costs. If you want to see first what has been built outside real estate, look at website design.
5.0on Google, 12 reviews
What clients say
“Got a website up quickly and smoothly. Very good, tidy work for a good price.”
Michael van Drie
Dutch Survey
“Roy from Vizibly has real expertise and is highly committed. Working with him has been great. What appeals to me most is his friendly manner combined with exceptional quality!”
Lambertus Wip
State of the AIR
“After several years of working together, finally a review on Google. Roy works effectively, is highly innovative (with AI) and helps on many fronts: visibility, tools, websites and other smart online projects!”
Anne Rademaker
Empact
Reviews translated from Dutch.
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