KNOWLEDGE & INSIGHTS
Insights
Blog posts about SEO, websites and AI. I explain how Google and AI tools work, and what you can apply to your own site.

Google has rolled out the June 2025 core update. What does this update mean for your rankings?
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Everyone wants that perfect 100/100 PageSpeed score. But do you always need it?
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What you pay a freelancer or an agency, when outsourcing makes sense, and what to check before you sign.
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How do you get found as a physical therapist? With your Google Business Profile and pages for each condition that bring in patients.
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How do you get found as a roofer? How to use your Google Business Profile and project pages to win clients.
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Yoast SEO is popular, but green checkmarks don't automatically mean good SEO.
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