KNOWLEDGE & INSIGHTS
Insights
Blog posts about SEO, websites and AI. I explain how Google and AI tools work, and what you can apply to your own site.
Many business owners wonder whether SEO still makes sense now that AI is growing so fast. Here is why it still pays off.
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Have your rankings suddenly vanished from SEO tools? Are your impressions in Google Search Console dropping sharply?
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You used to rank in Google with separate pages that each targeted one search term. Now Google wants to see that you understand a whole topic.
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You sell one product in different colors, sizes or versions. How canonical tags keep those variants from turning into duplicate content.
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Generative engine optimization (GEO) means optimizing your content so AI systems use and cite your information.
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Google published MUVERA, a multi-vector search technology that analyzes content semantically. What does it mean for your website?
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Free website check
Enter your web address and you get a score on five areas, from SEO to speed, with what can be improved in each one.
CHECK YOUR WEBSITE5.0on Google, 12 reviews
What clients say
“From Roy you can expect rock-solid copy. His writing is sharp and smooth, with a healthy dose of humor.”
Stéfanie Bril
“A real win-win. Their structured approach, personal touch and enthusiasm make us happy to keep working together.”
Tijmen Teunissen
Takeoff
“After several years of working together, finally a review on Google. Roy works effectively, is highly innovative (with AI) and helps on many fronts: visibility, tools, websites and other smart online projects!”
Anne Rademaker
Empact
Reviews translated from Dutch.
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Help with your own site
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