Insights

Why AI translates a website better than a translation plugin, what Google expects from a translated site and the four things to always check yourself afterward.

What branding is, where to start, and why it matters so much for small businesses. Plus how to put your own brand on a single page.

Research by the ACM, the Dutch consumer and market authority, shows that most large Dutch online stores don't meet the accessibility requirements. Why that is, and what you can do about it.

A website costs anywhere from nothing to well over €7,000. How that works, what you keep paying after launch, and what to look for when you choose who builds it.

Build a website yourself or have one made? Why good design works on a psychological level, how to turn visitors into clients, and which options you have.

Utility marketing is about helping instead of broadcasting. Why tools, calculators and product finders work better than ads, and how to get started as a business owner.