MICRO-TOOLS
A calculator or product finder that makes your website sell
What does a new electrical panel cost? Which coffee machine is right for me? A micro-tool, such as a cost calculator or a product finder, answers questions like these right on your own site and sends the inquiry to you. I build it around what you offer and who your clients are.
The micro-tool finder on this page is a micro-tool too, so go ahead and try it. Nearly all the examples further down are live too.
What do your clients ask most often before they get in touch?
WHY A MICRO-TOOL
How a micro-tool brings in inquiries
A micro-tool works out a price or helps your visitor choose, right at the moment they hesitate.
Your visitor has a question
Does this fit my situation? Do I qualify? If they can't find the answer on your site, they click away.
The tool answers right away
Your visitor fills in a few fields and gets a personal answer on the spot. They'd wait days for a quote; this answer arrives within half a minute.
Your visitor sends an inquiry
Someone who just got an answer is open to a next step. That's why the tool offers only one: an inquiry that goes straight to you.
TYPES OF TOOLS
Four kinds of micro-tools
Which form fits depends on the question your clients have on their minds. These are the four I build most often.
Calculator
Your visitor works out what something costs or what it brings in, and sees right away whether it's worth it.
Product finder
After a few questions, your visitor knows which product or package suits their situation.
Checker or scan
Shows where someone stands right now, for example with a website score or a self-test. For your visitor, that's a small first step.
Comparison tool
Puts options side by side based on hard data, so your visitor makes the choice on your site and not at a competitor's.
PROJECTS
Try tools that are already live
Three tools I built for clients and four of my own. Click through them: each card opens the tool itself or the case study behind it.
Empact PPWR tool
tools.empact.nu
Free compliance check for the new EU packaging regulation: you see which role your business has and what you need to have in place by which deadline.
Read the case studyEmpact DPP tool
tools.empact.nu
AI tool that analyzes product documentation and shows which information for the Digital Product Passport is already there, and what's missing.
Read the case studyElectrical panel configurator
weltechniek.nl · coming soon
Put together your own electrical panel with a live drawing, an estimated price and a check against the Dutch NEN standard, or answer six short questions and a proposal is ready for you.
Read the case studyThe free checks
vizibly.nl, this site
Website score, SEO, speed and accessibility: four free checks you can run right away. Each check is a micro-tool like the ones I build for clients.
Try them nowKoffiewijzer
koffienoob.nl
Answer five questions and it picks the coffee machine that suits you from more than a hundred reviewed models. Built for my own review site Koffienoob.
Try the KoffiewijzerBathroom style quiz
badkamereend.nl
After six questions you know which bathroom style suits you, with advice for each style. It runs on my own site Badkamereend.
Take the style quizRijloket
rijloket.nl
A comparison tool that puts driving schools side by side using official exam figures from the CBR (the Dutch driving test authority), plus a free practice theory exam. My own platform Rijloket runs on those two tools.
See RijloketHOW I WORK
How I build a micro-tool
I start with what your clients already ask. What do they ask you on the phone? Where do they drop off on your site? I pin down that question with you, because that's where you find the tool that pays off.
Then I build the tool. I work out the logic and check every answer it can give, because a calculation error costs you exactly the trust the tool was meant to build.
For a long time, a tool like this was only for large companies with large budgets. Now most micro-tools cost between €500 and €3,000, depending on what the tool needs to do. It can run on your existing website, or go straight into a new site.
Get a micro-tool built
- Designed to match your brand
- On your existing site or in a new one
- Tested on mobile and desktop
- Fixed price up front
- After launch, I measure what the tool brings in
You get a no-obligation proposal first, and after delivery the tool is yours.
5.0on Google, 12 reviews
What clients say
“Roy took on the SEO of our website, and we now rank better on Google. What I value most is that Roy doesn't just do the work, he also gives honest advice about what is and isn't worthwhile for a technical company like ours.”
Mike Fredriks
Weltechniek
“After several years of working together, finally a review on Google. Roy works effectively, is highly innovative (with AI) and helps on many fronts: visibility, tools, websites and other smart online projects!”
Anne Rademaker
Empact
“Got a website up quickly and smoothly. Very good, tidy work for a good price.”
Michael van Drie
Dutch Survey
Reviews translated from Dutch.
WHAT YOU MIGHT STILL WANT TO KNOW
Frequently asked questions
GET STARTED
What question do your clients ask most often?
Chances are there's a micro-tool in it. Tell me what's going on, and you'll get a proposal with a fixed price.