Website design for your accounting firm
What a business owner wants most from a bookkeeper is peace of mind about their books. They want to see that calm on your site already: a clear offering, your rates included and one obvious next step. Then they are more likely to call you than the firm ranked below you in the search results.
Where new clients for your firm come from
How many business owners call your firm through the site depends on two things: how many land on your site, and what share of them gets in touch. That second part is called conversion. For a bookkeeper it looks like this.
And then there is the question of what kind of business owner calls.
More visitors
Business owners search for “boekhouder [plaats]” (bookkeeper in your town), “accountant voor mijn bv” (accountant for my company) or “administratiekantoor ZZP” (accounting firm for freelancers). If you are easier to find there, more of those business owners end up on your site.
Better conversion
Of the business owners who reach your site, a larger share picks up the phone. That happens when, within a few seconds, they see who you already help, what you charge and how to schedule an intro call.
Better clients
Your site partly decides who calls. If it shows quality, you attract the small business owner who wants a permanent bookkeeper and pays properly for it, and the bargain hunters drop out sooner.
What belongs on the website of an accounting firm
What is on your site and where it sits decides whether a visitor gets in touch. I think that through for every website I build, and for a firm I tune it to the questions a business owner asks before they call a bookkeeper or accountant.
Packages with the price included
If your rate per package is on the site, a business owner sees right away whether you fit. If it only says “get in touch”, they have to call first to find out, and not everyone will.
A free intro call as the next step
Working with a bookkeeper is a long-term commitment, and nobody starts one after a single look at a website. So make the main button “schedule an intro call”. That asks less of a visitor than “request a quote”.
A page for each audience
A freelancer has different questions than a company with employees or an online store with inventory. A separate page for each audience answers the questions of that one group, and it is also the page that matches a search like “boekhouder voor ZZP” (bookkeeper for freelancers) or “accountant webshop” (accountant for online stores).
A knowledge base answering VAT questions
Business owners google “moet ik btw rekenen over…” (do I have to charge VAT on…). If the answer is on your site, that business owner can find and read your explanation before the first appointment.
Reviews from business owners you already help
A business owner opens up all their numbers to you, so they want to know who you already help. Put your clients’ reviews next to your packages and rates, at the spot where they make their choice.
What else you add beyond those five elements is up to you: an appointment scheduler that lets a business owner pick a time themselves, or the knowledge base above, extended to your whole VAT and tax-return practice.
Before the design comes the question of what kind of firm you want to be: the accounting firm around the corner that knows its business owners by name, or the accountant who guides a company through an acquisition. That answer steers your copy and how your pages are built. I settle that choice as the first step of the project, within the same price. How that step works is explained under branding.
Two professional sites I built
My portfolio does not include an accounting firm yet. These two sites are from a similar field: professional service providers whose clients want certainty first and only then get in touch. Both are multilingual custom sites.
Three questions before a business owner switches bookkeepers
Anyone thinking about switching bookkeepers wants to know three things first. The answers can already be on your site, before the two of you speak.
What will this cost?
On your site: A package with the rate included, so nobody has to call to learn the price. Or a short rate calculator that gives a price estimate right away, based on business structure and number of invoices.
How much work is switching?
On your site: A clear “switching is this simple” in a few steps: your firm arranges the handover with the old bookkeeper, and the business owner only supplies what is strictly needed. When they see it is not much, the hassle stops holding them back.
And if it doesn’t click?
On your site: Start with a free intro call and state clearly on the site what a business owner commits to, for example that they can cancel month to month and aren’t tied to a multi-year contract.
This is what I take care of for your accounting firm’s website
For your firm’s site I take care of everything that goes with it. With many web agencies you write the copy yourself and pay for the design separately. With me, your brand, the design, the imagery, the technology and the copy about your packages and audiences are in the price. Vizibly is me, so after launch you talk to the same person who built your site.
Your brand
I start with who your clients are and why they choose you. From that follow your tone, your colors and your typefaces.
Tech and ownership
Your domain is in your name and you can always take the code with you. Once the build is paid, the site is yours.
Design
You get your own clean design that fits your brand, built to the accessibility guidelines.
Copy
You supply the facts, I write pages that match what your clients search for in Google.
Imagery
Photos of your work you supply yourself. If you do not have them yet, I start with professional AI imagery at no extra cost.
Findability
I build your site so that Google and AI tools can read it well. If you already have a site, I redirect your old addresses.
Also included
- A contact form with a spam filter that works. At delivery I test it with a real submission, and you get that proof from me.
- I set up Google Analytics and Search Console on accounts in your name, so you can see how people find your site and you always keep that measurement history.
After launch
You can leave hosting and maintenance to me for €50 a month, and that comes with your own dashboard. If your site goes down, I get an alert automatically. If anything does not work as agreed in the first thirty days, I fix it at no cost.
Optional extras
If you do not have a logo yet, I design that too. A second language or a system where you publish yourself can be added as well, and you hear the price up front.
The new site for your firm in eight steps
At three moments I show you where your site stands and ask for your sign-off, the first time before I build anything. Each moment comes with one round to adjust. Which page per audience gets built and where your rates go, you settle at the tone and setup stage. On average your site is live 2 to 3 weeks after the kickoff call.
- 01
INTRO CALL
A conversation about what your site needs to deliver.
- 02
PROPOSAL
Your price and the pages I will build.
- you say yes
- 1st installment
- 03
KICKOFF
Who your clients are, then you hand over your material.
- start date
- 04sign-off 1
TONE AND STRUCTURE
How your copy sounds and which pages there will be.
- 05sign-off 2
DESIGN PREVIEW
The top of your homepage, built, so you can still steer.
- 2nd installment
- 06
BUILD
All pages, with your copy and imagery.
- 07sign-off 3
DELIVERY
Speed test, link check and a test submission of your form.
- 3rd installment
- 08live
LAUNCH
Only after your approval, then thirty days of aftercare.
What happens to your site after launch
These days business owners also look for a bookkeeper through AI tools like ChatGPT, alongside Google, and what they type keeps changing. That is why I deliver your site with tracking already set up, with Analytics and Search Console in your name, so you can see what your firm gets found for. If you want to keep growing after that, you put my own Vizibly System on it. It measures every month what visitors and search engines do on your site, works out where it can be better and improves the site, after which the round starts again. I decide which direction it takes, and in your dashboard you see what changes.
The exact same loop runs on my own sites. Koffienoob went from 105 clicks a month in January 2026 to 2,883 in August, measured in Search Console.
SEE VIZIBLY SYSTEM
A price estimate on your site, before the conversation
A rate calculator lets the visitor pick their business structure and enter the number of invoices and VAT returns. Then they see an estimated monthly price for a bookkeeper. Anyone who then asks for a conversation already knows that price.
Whether a calculator like that suits your firm depends on your clients and your market. I look at that per site, and in the proposal you see up front whether it is in the price. If you only want the tool, on your existing site, you get a fixed price for that up front as well.
SEE THE MICRO-TOOLS- Business structure
- Freelancer (ZZP)
- Invoices per month
- ± 20
- VAT return
- quarterly
What a website for your accounting firm costs
A website for an accounting firm starts at €2,000 one-off, with a fixed price up front. Three things move that amount: how many pages you need, whether you supply the copy and photos or I write the copy, and what else has to go in, such as an appointment scheduler or a rate estimate tool.
A website for your firm
- Branding as the first step
- A custom design, professional and calm
- Very fast and technically ready for Google
- Set up around the questions business owners ask
- Built to be accessible (WCAG 2.2)
- Delivered with tracking set up, Analytics and Search Console in your name
Always a no-obligation proposal first. After delivery the site is fully in your firm’s name.
Maintenance plan
From €50 a month
I take hosting, updates, monitoring and small changes off your hands. Your first month is free.
Want to keep growing?
From €800 a month
Vizibly System measures and improves your site further every month. What that means for your trade, you can read under SEO for accountants. Month to month.
You can read how a price like this is built up in the article on what a website costs.
5.0on Google, 12 reviews
What clients say
“Got a website up quickly and smoothly. Very good, tidy work for a good price.”
Michael van Drie
Dutch Survey
“Roy from Vizibly has real expertise and is highly committed. Working with him has been great. What appeals to me most is his friendly manner combined with exceptional quality!”
Lambertus Wip
State of the AIR
“After several years of working together, finally a review on Google. Roy works effectively, is highly innovative (with AI) and helps on many fronts: visibility, tools, websites and other smart online projects!”
Anne Rademaker
Empact
Reviews translated from Dutch.
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