OUTSOURCE SEO

Outsource SEO: what it costs and what you get in return

You want to be easier to find, but your week has no hours left for keywords, technical setup and copy. Below you’ll read what it costs to outsource SEO to a freelancer or agency, and when it’s a smart move and when it isn’t. I work with my own Vizibly System, from €800 a month and month to month.

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Outsourcing SEO: what it costs and what you get in return

What does it cost to outsource SEO?

Most comparisons start with the price, so I will too. Outsourcing SEO almost always goes through an hourly rate or a monthly amount, and the differences between providers are big. What you pay depends mostly on how many hours go into your site.

Freelancers:

  • Starting out: a few dozen euros an hour
  • Experienced: close to a hundred euros an hour
  • Top specialists: well above that

SEO agencies:

  • Entry-level plans: a few hundred euros a month
  • Extensive plans: often thousands of euros a month
  • Often with an account manager between you and the work

With Vizibly, outsourcing SEO runs through my own Vizibly System, from €800 a month. There’s no account manager in between: the system does the analysis work, and I make the choices and the changes to your site myself. All the plans are on the pricing page.

What do you get for that money?

Good SEO is ongoing work on your site itself, month after month. If you outsource it well, you can expect this:

  • Analysis of your own numbers: which pages get more clicks, which stand still, and why
  • Improvements that go live right away: copy that matches better with what people search for, and a site that loads faster and links more logically to your most important pages
  • Work outside your own site: mentions and links on other sites, because Google counts who points to you
  • Numbers you can check yourself: clicks and impressions from Google Search Console, so you see what the work brings in

When outsourcing SEO pays off, and when it doesn’t

For plenty of businesses, outsourcing SEO isn’t the best step. After seven years in this trade, I draw the line roughly like this:

Outsourcing fits if:

  • You’re a small to mid-sized business without your own marketing team
  • You’d rather put your hours into your own trade than into keywords and technical setup
  • You want specialist knowledge without hiring someone
  • You don’t want to be tied to an annual contract

Doing it yourself or hiring someone is better if:

  • SEO is your core business and you make new content every day
  • Your company is big enough to give its own SEO specialist full-time work
  • Your offering or site is still changing so much that everything gets overhauled every month. Settle that first, and only then does ongoing SEO work make sense

What to look for before you sign

SEO has good specialists and slick salespeople, and on a quote they often look the same. These four points help you tell them apart:

  • Guarantees of position 1: Google decides the order in Google itself, so nobody can deliver on a guarantee like that
  • Annual contracts up front: then you’re tied for twelve months before you know whether it works. Ask whether it can be month to month
  • Reports with only rankings: a nice position nobody clicks on brings you nothing. Ask about clicks and inquiries
  • Bought link packages: a hundred links for a fixed price sounds like a deal, but they’re almost always worthless or risky links

How outsourcing SEO works at Vizibly

The same round runs every month. The system measures what visitors and Google do on your site and works out where you’re leaving opportunities on the table. Based on that, I choose what changes, and I apply it to your site myself. Then the system measures again whether it worked. That way it gets smarter about your site every round, and in your own dashboard you see what happened.

The same approach runs on my own sites. They’re online under their own names, so you can look at them yourself:

  • 105 → 2,883 clicks a month from January to August 2026 (Koffienoob)
  • 93,535 impressions in Google in August 2026 (Koffienoob)

What can you expect, and when?

You usually see the first movement after three to six months, solid growth after six to twelve. Those timelines apply to me just as much as to anyone else. If someone promises you results faster, ask how they think they’ll do it.

What I do guarantee is the way of working: measure, improve and show what it did, every month. That’s why everything is month to month.

Still not sure whether outsourcing SEO is for you? Get in touch for a no-obligation call. I’ll look at your site and your market and tell you what I would do, even if that is: hold off on outsourcing for now.

WHAT YOU MIGHT STILL WANT TO KNOW

Frequently asked questions

A freelancer charges anywhere from a few dozen euros to well over a hundred euros an hour, and an agency usually works with a monthly amount of a few hundred to thousands of euros. With Vizibly, outsourcing SEO costs from €800 a month, through my own Vizibly System. See all prices.

Count on the first movement after three to six months and on solid growth after six to twelve months. Google doesn't pick up changes all at once, so the result comes in steps. What you do see from the first month: what work was done and what the numbers are doing, in your dashboard.

No. It's all month to month: if it doesn't suit you, you simply stop.

The basics, yes: a clear site structure, good page titles, copy that answers your customer’s question. That gets you a long way, and in what is SEO you can read how. Just be realistic about it: it takes more time than you expect up front, and it’s the ongoing work (analyzing, adjusting, earning links) that busy business owners let slide first.

First the analysis: the system shows what visitors and Google do on your site and where you are leaving opportunities on the table. From that I choose what happens that month, for example rewriting a page, speeding up a slow page or improving internal links, and I apply it to your site myself. At the next measurement you see whether it worked. Everything that was done is in your dashboard.

Tell me what you want to achieve

In a short conversation I'll walk through your site with you. After that, you'll know which plan fits and what it costs per month.

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