KNOWLEDGE & INSIGHTS
Insights
Blog posts about SEO, websites and AI. I explain how Google and AI tools work, and what you can apply to your own site.

AI tools promise complete websites in minutes. What works, what doesn't and what to watch out for, from someone who builds with them every day.
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Interactive tools on your website turn visitors into leads. What a tool like that costs, how it gets built and where to start.
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Can you use your website without a mouse? What WCAG is, how 2.0, 2.1 and 2.2 differ, and what your website needs to be able to do.
READ ARTICLEWordPress too slow or too limited? Why big brands like Nike and Netflix use Next.js, and how I move your site over.
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If your site loads in six seconds and your competitor's loads in two, they have a head start in Google, however green your Yoast dots are. How to make WordPress faster.
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Yoast SEO is popular, but green checkmarks don't automatically mean good SEO.
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Free website check
Enter your web address and you get a score on five areas, from SEO to speed, with what can be improved in each one.
CHECK YOUR WEBSITE5.0on Google, 12 reviews
What clients say
“From Roy you can expect rock-solid copy. His writing is sharp and smooth, with a healthy dose of humor.”
Stéfanie Bril
“A real win-win. Their structured approach, personal touch and enthusiasm make us happy to keep working together.”
Tijmen Teunissen
Takeoff
“After several years of working together, finally a review on Google. Roy works effectively, is highly innovative (with AI) and helps on many fronts: visibility, tools, websites and other smart online projects!”
Anne Rademaker
Empact
Reviews translated from Dutch.
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Help with your own site
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