KNOWLEDGE & INSIGHTS
Insights
Blog posts about SEO, websites and AI. I explain how Google and AI tools work, and what you can apply to your own site.

AI tools promise complete websites in minutes. What works, what doesn't and what to watch out for, from someone who builds with them every day.
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Interactive tools on your website turn visitors into leads. What a tool like that costs, how it gets built and where to start.
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Many business owners wonder whether SEO still makes sense now that AI is growing so fast. Here is why it still pays off.
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Generative engine optimization (GEO) means optimizing your content so AI systems use and cite your information.
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CHECK YOUR WEBSITE5.0on Google, 12 reviews
What clients say
“From Roy you can expect rock-solid copy. His writing is sharp and smooth, with a healthy dose of humor.”
Stéfanie Bril
“A real win-win. Their structured approach, personal touch and enthusiasm make us happy to keep working together.”
Tijmen Teunissen
Takeoff
“After several years of working together, finally a review on Google. Roy works effectively, is highly innovative (with AI) and helps on many fronts: visibility, tools, websites and other smart online projects!”
Anne Rademaker
Empact
Reviews translated from Dutch.
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