WEBSITE + CMS + BILINGUAL
Dutch Survey
I built a bilingual website for this specialist in surveying and 3D laser scanning. Dutch Survey works for big names in industry and infrastructure, and the site had to look as precise and reliable as the work itself. With the site's own CMS, the system for managing its content, owner Michael van Drie adds projects and job openings himself. The English version is there for clients outside the Netherlands.
THE BRIEF
What Dutch Survey does and what the site had to do
Dutch Survey is Michael van Drie's company: surveying, 3D laser scanning and monitoring for industry, civil engineering and infrastructure. Its clients are large contractors and companies in the petrochemical and offshore industries. The work is all about precision down to the millimeter.
The website had to show that level of precision right away, with an industrial look that suits a company that competes with the serious players in the market. And it had to be bilingual, because Dutch Survey also wants to win work outside the Netherlands. When you're getting a B2B website built, you make different choices than for a consumer site: the person visiting is often a buyer who decides based on proof.
A buyer like that needs to see enough on the site to trust the company and request a quote. That's why the site got a portfolio, a blog and an extensive FAQ, plus a CMS that lets Michael add projects, job openings and articles himself.
THE APPROACH
How the site is put together
An industrial design with images of the work itself
The design is black and white, with red as the accent color. The images show the laser scanners themselves and projects on location, so a visitor sees right away what kind of work Dutch Survey does.
Bilingual for international clients
Dutch is the base, and the English version has its own URL path. Hreflang tags tell Google which version belongs to which language. Every service and industry page exists in both languages, so a client from abroad finds the right page just as easily as a Dutch one.
Payload CMS, managed in-house
Michael adds new projects, job openings and blog posts himself, in both languages. That way the portfolio grows along with the work he delivers.
Technically sound at launch
The site scores 90+ on PageSpeed and has clean URLs, a logical sitemap and structured data: code that explains to Google what's on a page. The forms have spam filters. Everything is set up so Google can read the site well and find the right page for every service.
WHY THIS WORKS
What the site does for Dutch Survey
Easy to find in two languages
Every service has its own page, in Dutch and in English. When a client in the Netherlands or abroad searches for one of those services, they can land straight on the page about that work.
Built for inquiries
Every page leads to the quote request. Client names, years of experience and hard figures sit right where a buyer would otherwise start to hesitate.
Fits the work
Dutch Survey works for large contractors and for the petrochemical and offshore industries. A buyer from that world can tell from the site that they're dealing with a company in their own league, and that helps once the conversation turns to price.
Live as soon as Michael adds it
A new project or job opening goes online as soon as Michael adds it. He doesn't have to bring anyone in for that, so a change doesn't come with an invoice either.
More case studies
All case studies
WEBSITEMy own platform · driving schools
Find and compare Dutch driving schools by their official exam pass rates and researched lesson prices, and practice the theory test for free with 170 questions.
VIEW CASE STUDY
WEBSITEMy own platform · bathrooms
An independent bathroom platform: calculators for costs and tiles, buying guides for each material, and bathroom specialists in 1,095 towns compared by their Google reviews.
VIEW CASE STUDY
SEOB2B/B2C
+145%Revenue
After a year, an online store for ventilation and electrical products was drawing more visitors to the pages where people place orders. Revenue from organic traffic rose by 145%.
VIEW CASE STUDYWant a B2B website that shows what your company can do?
I design and build your site myself, in one language or more, and build it so Google can easily understand it.