Design experiment · Enamel
Website for a bike shop
Rijwielhandel Ros doesn't exist. It's a bike shop I made up to try out a style: a website that looks like old enamel advertising signs, with bright colors and heavy lettering.


THE EXPERIMENT
A bike shop to experiment with
I enjoy experimenting with design. For this one, I gave the bike shop a storefront and a workshop on a street corner, and built the site a business like that could have. After eight versions, this is where it ended up.
Every sign has little screws in the corners and a sheen across the enamel, and the colors and black lines are borrowed from the painter Fernand Léger. The menu is a row of shop signs hanging from a rod, and the row swings for a moment when you hover over a sign.
The site shows whether the shop is open and works out what a repair costs. You can even pick a day to drop off your bike, though that request never arrives anywhere: the shop doesn't exist.
IN PICTURES
A few screens from the site



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